Differentiating your forex business from others can significantly contribute to your success and ability to attract new clients. One easy way to stand out from other brokerages is to identify a specialized group of clients that you appeal to. Honing in on a specific type of customer or client is called niche marketing. Here are seven questions to ask yourself to help identify your niche as a forex financial advisor.
We’ve written about the benefits of content marketing before, and we’ve advocated blogging as a part of your content marketing efforts. According to HubSpot, 77% of internet users read blogs regularly, and 84% of financial services marketers said that in 2019 they would spend the same amount or more time blogging than in 2018. Once you start blogging, however, it can be difficult to figure out what you should write about. And that task only gets harder with time. To help with your content marketing efforts, we’ve created a list of 52 blog topics… read more →
Best social media sites for forex brokers Recruiting new traders is a central priority for forex brokers, and social media platforms can be good pipelines for potential clients. In a 2018 survey, over 80% of financial advisors reported using social media for their businesses, and 47% called social media a very significant part of their marketing efforts. We’ve written about how to find forex clients before. Here, we’re covering nine websites or platforms we recommend for publishing content, connecting with leads, finding IBs, and learning about what others in the… read more →
When forex traders realize losses and gains We thoroughly believe that the better you understand your clients, the more your business will grow. When you understand your clients, you’re better able to give them what they want. In previous posts, we’ve covered general statistics about retail forex traders, how wins and losses affect those traders, and reasons that they quit trading. Today, we’re bringing you stats from Retail investors’ trading behavior in foreign exchange markets. This article uses trading data from Oanda for 14 currency pairs during the period of… read more →
Do forex traders care about spread costs? The cost of complying with regulations or moving off-shore continue to shrink profit margins for retail forex brokers. Spread markups are one of the ways that your firm may make a profit from offering services to traders. Low spread markups may be a way to attract new clients, but reducing spreads also reduces your profits. We’ve looked at research on forex traders in several recent posts, and in this week’s post we’re sharing info about how aware traders are of the costs of… read more →
