There are well over 200 billion emails sent each day, and many of those emails are for business. In fact, about 73% of people under 35 say email is their main source of business communication. In this series, we’re examining email marketing in the forex industry. Over the next few weeks, our blog will discuss how email can help you attract new forex clients and keep the ones you already have. In this first post we’re covering email marketing as a way to convert leads. When you want to attract… read more →
3 kinds of information you must share to grow your forex business Attracting forex clients to your firm can be challenging. Both new and experienced brokers wonder how to find more clients who are willing to trust them with their investments. We’ve posted about digital advertising and using your website to build trust before. In those posts we talked about having a good website, using content marketing strategies, and sharing information on social media. All of those can help you attract forex clients. Here, we’re going to delve into what content you can create to share… read more →
How brokerages can localize content to grow their business As financial regulations continue to tighten, the need to offer forex services in other countries and to attract foreign investors is increasing. One way to ensure your forex firm is in a position to move into new markets is to make your website more friendly to users in other countries, from other cultures, and who speak other languages. You do this with language localization. Language localization is sometimes referred to as i10n. It means making your website or app appropriate for… read more →
HR in the forex industry: Part 3 This is the final part of our series on HR at forex firms. Today, we’re coving how to keep all those employees you’ve hired working for you for years to come. If you missed part one or part two, go check them out now. Hiring new employees is expensive and takes time. The best way to save money when it comes to HR is to retain the employees you have. Once your forex firm is fully staffed, you have to make sure you’ve… read more →
HR in the forex industry: Part 2 In our last blog, we covered how to attract great employees to your forex brokerage. This week, we’re looking at what roles are the most important in any forex firm. When you’re ready to expand your brokerage, which roles should you recruit first? The answer depends on your business model, regulatory environment, and goals. However, there are a few key roles you should consider. Keep reading to see the four jobs all forex every brokerage should consider including on their staff. Forex back… read more →