4 Must-Haves for Success The Asian forex markets present extensive growth opportunities to brokerages. According to a recent report from the Global Financial Markets Association (GFMA), daily forex volumes traded in Asia have risen 20% since 2013. However, to access traders in the region, brokerages will have to adapt to a vastly different forex market than the one in Europe. If your forex brokerage is in the process of entering the market in China, Malaysia, or another APAC country there are a few tools you must have. We have experience… read more →
Understanding Google Ads Policies for Restricted Financial Products Data from Google shows between 10,000 and 20,000 people search “forex broker” every month. Getting ads for your forex trading services in front of those searchers could bring in a lot of new business. Keep reading to learn about Google Ads and whether it’s right for your forex business. What is Google Ads? Google Ads is Google’s pay per click (PPC) advertising platform. It allows you to create ads that will show up in Google searches or on websites related to your… read more →
7 Tips for Brokerage Firms Forex Client Retention With forex traders demanding tighter spreads and lower fees, it’s essential for your forex brokerage to be as efficient as possible. It can cost up to seven times as much money to attract a new client as it does to retain an existing client, so focusing on client retention is one way to increase your brokerage’s efficiency. If you’re looking to save money by keeping your existing forex clients, try these client retention strategies. 1. Talk about Forex success stories Keep traders… read more →
Using your web presence to build trust Competition for new forex client business is intense. You can stand out from the crowd with a forex marketing plan showing potential clients that your firm is trustworthy. New investors who research foreign exchange trading are likely to come across articles detailing forex scams and stories about clone firms. Those stories make many people hesitant to invest their money. Improving your website’s content and using social media is an online marketing strategy that can help your forex business succeed. Use these online marketing… read more →
How to attract CFD traders to your brokerage Brokerage growth opportunities with CFD traders A report from The International Organisation of Securities Commissions indicates that there are many investors in the CFD market. In fact, “In Spain, CFDs are the main type of OTC retail leveraged product” with more than “€288bn in total underlying nominal value” sold to retail investors in a single year. The report also estimates that there are as many as a quarter of a million people who trade CFDs and other leveraged products in Germany and… read more →