Whether you manage your marketing inhouse, or you work with a third party marketing firm, email marketing is a strategy you should include in your marketing plans. There is a lot of content expanding on the “why” businesses should be using email marketing, especially if they have a Forex CRM, so assuming that you do have one, and perhaps even have some target audiences in mind, let’s focus on what to actually send in those emails to help you convert more leads into traders. For this post, we’ll cover 3… read more →
The “bread and butter” revenue of many Forex brokers comes from high trade volumes and long term retention of successful traders. There’s a clear interest, for you as a broker, to empower and retain traders however you can. We recently highlighted ideas for helping new traders, so here we’ll break down how brokers can tailor offerings and incentives to help and retain more experienced traders. You may define “experienced” trader by whatever metric makes most sense for your business; given the rapid turnaround rate of traders, this article will define… read more →
The first six months of a new trader’s experience with your brokerage are the most decisive; as we’ve previously reported, about 25% of new FX traders will quit in the first 46 days, and 50% will quit in the first six months. This high turnaround rate is a problem for brokerages, as attracting new traders can be seven times as expensive as retaining existing traders. Even if your brokerage is doing well with retaining traders, a reputation of supporting and building up new FX traders will pay off in the… read more →
The forex industry presents exciting opportunities for the creative, risk-taking entrepreneur. Modern technology has made trading – and launching a new brokerage – more accessible than ever. CurrentDesk partner Shift Markets provides starting brokerages a launch package including customizable exchange software, licensing and regulation compliance, and 24-hour technical support. We recently got in touch with David Ramirez, a Sales Manager at Shift, to provide us with an expert insider perspective on starting a Forex brokerage. Can you tell us about Shift and your experience in starting Forex brokers? Shift Markets… read more →
It’s no secret South Africa is a rising star in the international forex market – a strong economy, favorable regulations and consistently good performance of the South African Rand (ZAR) internationally have brought its daily trade volume to around $72 billion as of April 2019. Additionally, the same BIS data shows a significant foreign interest in the South African Rand (ZAR), as more than 80% of exchange volume on ZAR is in the UK, US, and Japan. Locally, the South African market has opened up for IBs, since one of… read more →
