If you run a forex business, at some point you’ll need to decide whether to spend more time on SEO or PPC for your digital advertising efforts. There are benefits to both SEO and PPC strategies for forex brokers. But before you decide which digital marketing strategy to use, you should consider these six things.
We’ve written about the benefits of content marketing before, and we’ve advocated blogging as a part of your content marketing efforts. According to HubSpot, 77% of internet users read blogs regularly, and 84% of financial services marketers said that in 2019 they would spend the same amount or more time blogging than in 2018. Blog post ideas
Best social media sites for forex brokers Recruiting new traders is one of the most important tasks for forex brokers. Social media platforms are one place where you can meet and interact with potential clients. In a 2018 survey, over 80% of financial advisors report using social media for their businesses, and 47% say social media is a very significant part of their marketing efforts. We’ve written about how to find forex clients before. In that post, we talked about what kinds of content you can share on social media to attract clients. Today, we’re… read more →
What you need to know about working with forex clients in Asia and the South Pacific The Asia-Pacific (APAC) market has presented a lucrative opportunity for forex brokers in recent years. As ESMA has tightened regulations in the European Union, many firms have expanded their offerings in Asia, including opening fully-staffed offices in the APAC region. APAC typically includes China, Japan, countries in Southeast Asia, Australia, and island countries in the Pacific Ocean. The region covers a vast area and includes many different regulatory environments. Because Australia’s market and regulatory… read more →
What you need to know about working with forex clients in Africa Developing in new regions to expand your client base is a smart way to grow your forex brokerage and protect your firm from losses due to new regulations in Europe. We recently covered the possibility of moving your brokerage into the Middle East and North Africa. However, the majority of the African continent isn’t included in that region. In recent years, the demand for retail FX trading in Africa has been expanding. For example, between 2013 and 2016… read more →