Why branding is important when building a successful forex brokerage. Elevate your brokerage marketing and generate more leads.
What you need to know about working with forex clients in Asia and the South Pacific The Asia-Pacific (APAC) market has presented a lucrative opportunity for forex brokers in recent years. As ESMA has tightened regulations in the European Union, many firms have expanded their offerings in Asia, including opening fully-staffed offices in the APAC region. APAC typically includes China, Japan, countries in Southeast Asia, Australia, and island countries in the Pacific Ocean. The region covers a vast area and includes many different regulatory environments. Because Australia’s market and regulatory… read more →
What you need to know about growing your forex business in Africa Developing in new regions to expand your client base is a smart way to grow your forex brokerage and protect your firm from losses due to new regulations in Europe. We recently covered the possibility of moving your brokerage into the Middle East and North Africa. However, the majority of the African continent isn’t included in that region. In recent years, the demand for retail FX trading in Africa has been expanding. For example, between 2013 and 2016… read more →
What you need to know about working with forex clients in the Middle East Finding leads and recruiting new forex clients is how you grow your FX brokerage. One approach to expansion is to move into new regions and markets. In the past, we’ve covered the software tools you need to expand into new regions. Over the next few weeks, we’ll cover the basic details of regions where forex brokers can flourish. This week, we’re looking at the Middle East and North Africa (MENA), covering the area from Morocco on the… read more →
If you run a forex business, at some point you’ll need to decide whether to spend more time on SEO or PPC for your digital advertising efforts. There are benefits to both SEO and PPC strategies for forex brokers. But before you decide which digital marketing strategy to use, you should consider these six things.
