What you need to know about growing your forex business in Africa Developing in new regions to expand your client base is a smart way to grow your forex brokerage and protect your firm from losses due to new regulations in Europe. We recently covered the possibility of moving your brokerage into the Middle East and North Africa. However, the majority of the African continent isn’t included in that region. In recent years, the demand for retail FX trading in Africa has been expanding. For example, between 2013 and 2016… read more →
What you need to know about working with forex clients in the Middle East Finding leads and recruiting new forex clients is how you grow your FX brokerage. One approach to expansion is to move into new regions and markets. In the past, we’ve covered the software tools you need to expand into new regions. Over the next few weeks, we’ll cover the basic details of regions where forex brokers can flourish. This week, we’re looking at the Middle East and North Africa (MENA), covering the area from Morocco on the… read more →
If you run a forex business, at some point you’ll need to decide whether to spend more time on SEO or PPC for your digital advertising efforts. There are benefits to both SEO and PPC strategies for forex brokers. But before you decide which digital marketing strategy to use, you should consider these six things.
Differentiating your forex business from others can significantly contribute to your success and ability to attract new clients. One easy way to stand out from other brokerages is to identify a specialized group of clients that you appeal to. Honing in on a specific type of customer or client is called niche marketing. Here are seven questions to ask yourself to help identify your niche as a forex financial advisor.
We’ve written about the benefits of content marketing before, and we’ve advocated blogging as a part of your content marketing efforts. According to HubSpot, 77% of internet users read blogs regularly, and 84% of financial services marketers said that in 2019 they would spend the same amount or more time blogging than in 2018. Blog post ideas