CurrentDesk recently spoke to brokers at an online industry event where brokerage marketing executives suggested one of their key focus areas right now to drive ROI from their CRM is personalization of content. It’s no surprise, then, that they frequently mentioned how important their Forex CRM was for segmenting their databases around criteria and information central to upcoming campaigns. A functional Forex CRM can segment traders into audiences based on everything from their Geo-locations to the instruments that they are trading, to parameters like lead source, trading activity, document status and… read more →
As a broker, it can be tough to establish your brand across every customer touch point out there; from social media to broker directories, channels and their respective traffic change so frequently. So where can you focus your efforts right now? Where is the most suitable place to advertise Forex for your FX brokerage? In this post, we’ll explore two top strategies you can use to drive down your cost per acquisition and increase your leads, while also boosting the lifetime value of your clients and improving retention. What tactics… read more →
Effective marketing of your FX Brokerage is a vital element to your revenue. It requires a substantial investment that needs to be deployed wisely. So, how can you measure the effectiveness of your Forex marketing strategy or gauge where it can be improved? The answer is simple. Measure your campaign marketing ROI (Return on investment). The quickest way to calculate ROI? The most straightforward formula to calculate ROI is: (Amount gained – Amount Invested) / Amount Invested = X That means for every 1 unit of currency invested; you get… read more →
What to look for in forex back office software solutions Back office forex software needs to make it easier for you to run your brokerage. That means it should increase productivity and streamline complex processes. Forex software providers will all tell you that they have everything you need. Before you sign-up for their services, you need to make sure they’re really offering comprehensive back-office functionality. Modern Forex back office software should have these 12 features: Client profile management Client financial account management Partner and IB management User access management Reporting… read more →
