If you run a forex business, at some point you’ll need to decide whether to spend more time on SEO or PPC for your digital advertising efforts. There are benefits to both SEO and PPC strategies for forex brokers. But before you decide which digital marketing strategy to use, you should consider these six things.
Differentiating your forex business from others can significantly contribute to your success and ability to attract new clients. One easy way to stand out from other brokerages is to identify a specialized group of clients that you appeal to. Honing in on a specific type of customer or client is called niche marketing. Here are seven questions to ask yourself to help identify your niche as a forex financial advisor.
For forex brokers and other financial service providers, market research might include analyzing trading data to determine how often most investors execute a trade, using surveys to assess what tools traders use most often when making investment decisions, or interviewing traders about why they’ve left a trading firm in the past. Some market research is secondary, like this data we’ve presented before. In this blog, we’re focusing on how you can conduct primary market research, meaning you gather data and then draw conclusions based on it. Although you can hire… read more →
Basic SEO tools to increase your brokerage’s web traffic According to Google data, there are between 1,000 and 10,000 searches each month for forex brokers in the United Kingdom alone and another 10,000 to 100,000 searches per month for forex trading. Having a page one ranking on Google for those phrases, or related ones can bring thousands of potential traders to your website. However, the competition to rank for those keywords is high, so you’ll likely be more successful in increasing your search engine results pages (SERP) rankings if you… read more →
Forex system emails as marketing emails Your forex back office system likely sends emails to clients whenever certain events occur – for example, when they reach a margin call, someone resets the password for their account, or when important profile information is updated. These types of emails are called transactional emails or system email. Most industries send transactional emails, and they’re usually fairly boring. It’s fine for the emails to be basic, but you shouldn’t discount their importance. This is the final post in our series on email marketing for… read more →