The forex industry presents exciting opportunities for the creative, risk-taking entrepreneur. Modern technology has made trading – and launching a new brokerage – more accessible than ever. In this blog we cover tips on how to best start forex brokerages. CurrentDesk partner Shift Markets provides starting forex brokers a launch package including customizable exchange software, licensing and regulation compliance, and 24-hour technical support. We recently got in touch with David Ramirez, a Sales Manager at Shift, to provide us with an expert insider perspective on starting a Forex brokerage. Can… read more →
It’s no secret South Africa is a rising star in the international forex market – a strong economy, favorable regulations and consistently good performance of the South African Rand (ZAR) internationally have brought its daily trade volume to around $72 billion as of April 2019. Additionally, the same BIS data shows a significant foreign interest in the South African Rand (ZAR), as more than 80% of exchange volume on ZAR is in the UK, US, and Japan. Locally, the South African market has opened up for IBs, since one of… read more →
It’s an unfortunate fact that the forex market – for sheer size, volatility and decentralization – can be very intimidating to would-be traders. As such, it’s important for your brokerage to show its legitimacy up front, and create and maintain a good reputation to keep business strong. The first and most important step in establishing credibility is to prominently display valid certification, licensing or membership with your country’s regulatory bodies on your website. If you’re targeting a particular international audience, make sure the information makes sense translated in their respective… read more →
As a broker, it can be tough to establish your brand across every customer touch point out there; from social media to broker directories, channels and their respective traffic change so frequently. So where can you focus your efforts right now? Where is the most suitable place to advertise Forex for your FX brokerage? In this post, we’ll explore two top strategies you can use to drive down your cost per acquisition and increase your leads, while also boosting the lifetime value of your clients and improving retention. What tactics… read more →
Effective marketing of your FX Brokerage is a vital element to your revenue. It requires a substantial investment that needs to be deployed wisely. So, how can you measure the effectiveness of your Forex marketing strategy or gauge where it can be improved? The answer is simple. Measure your campaign marketing ROI (Return on investment). The quickest way to calculate ROI? The most straightforward formula to calculate ROI is: (Amount gained – Amount Invested) / Amount Invested = X That means for every 1 unit of currency invested; you get… read more →
