It’s an unfortunate fact that the forex market – for sheer size, volatility and decentralization – can be very intimidating to would-be traders. As such, it’s important for your brokerage to show its legitimacy up front, and create and maintain a good reputation to keep business strong. The first and most important step in establishing credibility is to prominently display valid certification, licensing or membership with your country’s regulatory bodies on your website. If you’re targeting a particular international audience, make sure the information makes sense translated in their respective… read more →
As a broker, it can be tough to establish your brand across every customer touch point out there; from social media to broker directories, channels and their respective traffic change so frequently. So where can you focus your efforts right now? Where is the most suitable place to advertise Forex for your FX brokerage? In this post, we’ll explore two top strategies you can use to drive down your cost per acquisition and increase your leads, while also boosting the lifetime value of your clients and improving retention. What tactics… read more →
Effective marketing of your FX Brokerage is a vital element to your revenue. It requires a substantial investment that needs to be deployed wisely. So, how can you measure the effectiveness of your Forex marketing strategy or gauge where it can be improved? The answer is simple. Measure your campaign marketing ROI (Return on investment). The quickest way to calculate ROI? The most straightforward formula to calculate ROI is: (Amount gained – Amount Invested) / Amount Invested = X That means for every 1 unit of currency invested; you get… read more →
In Forex, traders need to be able to instantly recognize things like call to actions and your main messaging. Most importantly, they need to easily get from point A (landing on the page) to point B (sign up form) without time-consuming search or difficulties.
Content is still king in the marketing world. However, the authenticity, relevance and frequency of it matter even more now, than ever before. In this post, you’ll find top tips on content marketing for Forex with nine easy steps to implement in your content strategy. Let’s get started with the first tip: 1) Be consistent There is a lot of competition online, where brokers will try almost anything to convert a client, swapping from one campaign message to another, and spreading their resources thin by adopting too many activities without… read more →