Content is still king in the marketing world. However, the authenticity, relevance and frequency of it matter even more now, than ever before. In this post, you’ll find top tips on content marketing for Forex with nine easy steps to implement in your content strategy. Let’s get started with the first tip: 1) Be consistent There is a lot of competition online, where brokers will try almost anything to convert a client, swapping from one campaign message to another, and spreading their resources thin by adopting too many activities without… read more →
How has COVID-19 Affected Forex Marketing? The pandemic is changing the way we do business. While 2019 proved to be a little slow on the uptake, 2020 has shown significant action. Brokers needed to reevaluate their value propositions and rethink their entire business models, staff logistics and of course, their marketing. Unlike other industries however, due to the nature of the business, retail FX brokers were already lucky enough to be set-up with online operations and client relationships. We can also safely say that the volatility in the financial market,… read more →
As a Forex broker, you’re continually looking for new clients and ways to increase trader retention. Finding new leads is hard enough, but keeping clients engaged is even harder. That’s why you need CurrentDesk. Get the Forex CRM used by hundreds of the world’s leading brokers. Read on to see how it can help you to grow revenues and make more impactful decisions. The broker management platform CurrentDesk is a complete broker management platform with a CRM (customer relationship management) system built specifically for brokers. It integrates seamlessly with all… read more →
Procedures for brokers Banks, brokerages, and other financial service organizations have an essential role in identifying money laundering and other financial crimes. Know your customer (KYC) and anti-money laundering (AML) regulations require brokerages to verify the identity of all their clients and ensure that they don’t accept money that was obtained illegally. KYC and AML activities are often time-consuming for brokers and frustrating for new clients. The verification process and related due diligence can be especially slow if you work with international clients. However, the right tools can help speed… read more →
Common open source forex CRM pitfalls Open source software is software that you can change and share because the source code is available to you. By definition, open source software is free. However, a lot of CRM products claim to be open source even though their products don’t have true open source licenses. Remember, if you need to pay for the software, it’s not open source. Some open source software is excellent. It can help provide technology to non-profit organizations, schools, individuals, and even businesses. However, when it comes to… read more →
