What to look for in forex back office software solutions Back office forex software needs to make it easier for you to run your brokerage. That means it should increase productivity and streamline complex processes. Forex software providers will all tell you that they have everything you need. Before you sign-up for their services, you need to make sure they’re really offering comprehensive back-office functionality. Modern Forex back office software should have these 12 features: Client profile management Client financial account management Partner and IB management User access management Reporting… read more →
In Forex, traders need to be able to instantly recognize things like call to actions and your main messaging. Most importantly, they need to easily get from point A (landing on the page) to point B (sign up form) without time-consuming search or difficulties.
Content is still king in the marketing world. However, the authenticity, relevance and frequency of it matter even more now, than ever before. In this post, you’ll find top tips on content marketing for Forex with nine easy steps to implement in your content strategy. Let’s get started with the first tip: 1) Be consistent There is a lot of competition online, where brokers will try almost anything to convert a client, swapping from one campaign message to another, and spreading their resources thin by adopting too many activities without… read more →
How has COVID-19 Affected Forex Marketing? The pandemic is changing the way we do business. While 2019 proved to be a little slow on the uptake, 2020 has shown significant action. Brokers needed to reevaluate their value propositions and rethink their entire business models, staff logistics and of course, their marketing. Unlike other industries however, due to the nature of the business, retail FX brokers were already lucky enough to be set-up with online operations and client relationships. We can also safely say that the volatility in the financial market,… read more →
