For forex brokers and other financial service providers, market research might include analyzing trading data to determine how often most investors execute a trade, using surveys to assess what tools traders use most often when making investment decisions, or interviewing traders about why they’ve left a trading firm in the past. Some market research is secondary, like this data we’ve presented before. In this blog, we’re focusing on how you can conduct primary market research, meaning you gather data and then draw conclusions based on it. Although you can hire… read more →
We’ve written about the benefits of content marketing before, and we’ve advocated blogging as a part of your content marketing efforts. According to HubSpot, 77% of internet users read blogs regularly, and 84% of financial services marketers said that in 2019 they would spend the same amount or more time blogging than in 2018. Blog post ideas
Deciding which forex trading platform your brokerage should offer? MT4 might be the most popular platform, but it might not be the best one for your firm. You need to consider your business needs. That said, there are a few pieces of advice we can offer.
How to Choose the Best PSP You must have a reliable payment service provider (PSP) for your forex brokerage. However, finding the best PSP for your FX firm isn’t always easy. What is a Payment Service Provider? PSPs allow you to accept credit card, debit card, and digital wallet (NETELLER, Skrill, etc.) payments in-person and online transactions. PSPs are sometimes called third-party aggregators because they combine all their clients into one merchant account. A merchant account is a bank account that releases payments to your business while waiting to get… read more →
Best social media sites for forex brokers Recruiting new traders is a central priority for forex brokers, and social media platforms can be good pipelines for potential clients. In a 2018 survey, over 80% of financial advisors reported using social media for their businesses, and 47% called social media a very significant part of their marketing efforts. We’ve written about how to find forex clients before. Here, we’re covering nine websites or platforms we recommend for publishing content, connecting with leads, finding IBs, and learning about what others in the… read more →