If your brokerage offers contract-for-difference (CFD) trading, then you will need to issue debits and credits for dividend payouts. As the CFD market has become more popular, we’ve seen many brokers try to pay and charge dividends in the same way that they pay and charge swaps. But it’s important to have a special tool to handle dividends and not bundle them up with other costs such as swaps, because swaps and dividends aren’t the same. If you treat them the same way, you can experience several problems. Instead, you… read more →
CurrentDesk recently spoke to brokers at an online industry event where brokerage marketing executives suggested one of their key focus areas right now to drive ROI from their CRM is personalization of content. It’s no surprise, then, that they frequently mentioned how important their Forex CRM was for segmenting their databases around criteria and information central to upcoming campaigns. A functional Forex CRM can segment traders into audiences based on everything from their Geo-locations to the instruments that they are trading, to parameters like lead source, trading activity, document status and… read more →
28 August 2020 – Tulsa, Oklahoma, USA CURRENTDESK and ZOTAPAY have joined forces, enabling streamlined payment onboarding for regulated Forex brokers directly from the CURRENTDESK portal. Brokers can now instantly access ZOTAPAY’S vast network of payment solutions, which includes over three hundred providers throughout the world – all under one central platform. This partnership solves the challenges that many FCA, CySEC and ASIC licensed brokers face when attracting new traders from Asia, Latam, and Africa. Read more on the official release below:
As a broker, it can be tough to establish your brand across every customer touch point out there; from social media to broker directories, channels and their respective traffic change so frequently. So where can you focus your efforts right now? Where is the most suitable place to advertise Forex for your FX brokerage? In this post, we’ll explore two top strategies you can use to drive down your cost per acquisition and increase your leads, while also boosting the lifetime value of your clients and improving retention. What tactics… read more →
Effective marketing of your FX Brokerage is a vital element to your revenue. It requires a substantial investment that needs to be deployed wisely. So, how can you measure the effectiveness of your Forex marketing strategy or gauge where it can be improved? The answer is simple. Measure your campaign marketing ROI (Return on investment). The quickest way to calculate ROI? The most straightforward formula to calculate ROI is: (Amount gained – Amount Invested) / Amount Invested = X That means for every 1 unit of currency invested; you get… read more →
