4 Kinds of Marketing for Forex Broker Success
Where to start with digital advertising
Attracting new clients is essential for your brokerage. However, advertising your brokerage can be complicated since you want to attract leads from throughout the areas where you’re regulated.
Fortunately, with all the online marketing options available, you can reach your target audience no matter where they live.
1. Content marketing
Content marketing has blossomed in the the last decade as more and more individuals have started using the internet for research and purchases. In a content marketing campaign, you provide useful articles and videos that provide value to leads and customers without necessarily trying to sell them your product.
Good content in content marketing is audience-oriented, meaning it focuses on what your audience needs, not what you need. For example, you might provide articles on choosing the right broker and trading successfully. Although these articles might mention your brokerage as an option, the main purpose of them is to educate traders.
This kind of marketing activity helps leads recognize your firm as knowledgeable about the trading industry. It also shows your firm in a positive light because you’re demonstrating that you care about traders’ success.
Consider putting a blog on your website that shares articles, videos, infographics, and chart analysis. Include blog posts that are good for new leads and existing clients, since it is equally important to retain your clients and gain new ones.
2. Social media
On average, people spend over two hours per day on social media, which means it’s a great place to connect with leads and clients.
Create a LinkedIn profile to establish yourself as a reputable business and connect with other brokerages and potential IBs. LinkedIn is also a good place to search for potential leads, especially if you’re interested in attracting clients who have a background in the financial industry, since CFDs and forex investments will be suitable for those individuals under ESMA regulations.
Facebook and Twitter are better for connecting with existing clients and being more informal, and advertisements on those platforms is more affordable (more on that below). Use Facebook and Twitter to share posts from your blog.
If you use any social media platform, make sure to maintain it. Having an old Twitter account with no posts on it will make it look like you don’t follow through, which isn’t the message you want to send to leads or clients. Also make sure to promptly respond to any posts or message you receive through social media.
Maintaining social media accounts requires consistency and regular work, so only set up and use social media once you can devote a few hours a week to it.
3. Paid ads
Facebook, LinkedIn, and Twitter all offer ads services, and using those ads is a good place to start with paid ads. Setting up ad campaigns on each platform is simple, and you can target specific audiences on them.
These platforms offer different kinds of ads based on your goals. On Facebook you can use Like Ads and on Twitter you can create Followers Campaigns to attract new followers, which help you build your brand reputation and collect leads.
You can also pay to promote posts that are related to your blog on social media. Promoting posts will drive traffic to your blog and increase its ROI.
You can also place ads on websites directly related to forex. BabyPips is popular among newer traders because of its educational content. If you firm caters to traders with less experience, BabyPips is a great place to advertise. You can learn more on their advertising section.
Finance Magnates is another excellent place for advertising your forex brokerage. It’s an industry leader in the forex news space, so it attracts a broad audience. Check out the Finance Magnates media kit to see your advertising options.
Google Ads is another good tool for paid ads. However, there are strict rules about who can use Google Ads for forex and other speculative investments. We posted about using Google ads before, so check out that article if you want to know whether Google’s a good choice for you.
4. Micro-influencer marketing
Influencers are individuals with a large following on social media. You pay influencers to promote your brand on their social media accounts or websites.
Micro-influencers are defined as someone with at least 1,000 followers, and this type of influencer has been garnering a lot of attention among marketers lately. Micro-influencers followers are often more specific to their niche, and those followers engage with them more actively than someone with a 100,000 followers.
Search for micro-influencers who post about things your ideal client would be interested in.
These are just the broad categories of advertising available to you as a forex broker. The Content Marketing Institute is a fantastic resource for learning more about digital marketing.
When you’re ready to jump into digital advertising, make sure your website looks good and has all the necessary information. Check out our blog post on forex web design to learn more.