Google Ads for Forex Brokerages

Understanding Google Ads Policies for Restricted Financial Products

Data from Google shows between 10,000 and 20,000 people search “forex broker” every month. Getting ads for your forex trading services in front of those searchers could bring in a lot of new business.

Keep reading to learn about Google Ads and whether it’s right for your forex business.

What is Google Ads?

Google Ads is Google’s pay per click (PPC) advertising platform. It allows you to create ads that will show up in Google searches or on websites related to your industry. You can set a target keyword, like “best forex broker,” and specify a target audience for your ad.

Then, when the target audience searches your specified keyword, Google will show them your ad. Depending on the setting you choose, you’ll either pay based on the number of people who view your ad or the number who click on it.

Can Forex brokers advertise with Google?

Yes. Google Ads policy allows companies in the forex, CFD, and other restricted industries to advertise in certain countries if they have the proper licenses for their location and receive certification from Google. The requirement for certification started in early 2018 and made headlines in the forex industry.

The new Google Ads rules do block unlicensed forex brokerages from using Google’s advertising tool, but if your company is licensed, follows local laws, and applies for certification, you should be able to use Google Ads to attract new customers.

Why should Forex brokers use Google Ads?

Google Ads is an excellent internet marketing tool for forex brokers because it allows you to set goals — like whether you’re looking for leads, sales, or just website traffic — and target an audience in a specific location or people who have been shopping for related services. This targeting makes it easier to reach potential clients.

People who are ready to make a purchase are much more likely to click on a Google ad than they are to click on the highest ranking page in the Google search results. That means by using Google Ads you’re more likely to get visitors to your website who are ready to sign up for a trading account.

Where are Google ads for Forex brokers allowed?

Google Ads allows forex advertising in Australia, the European Union, Hong Kong, Iceland, Japan, New Zealand, Norway, Russia, Singapore, South Africa, Switzerland, Taiwan, and the United States.

Forex businesses may advertise in these locations if they have a license from the regulating authority governing forex trading in that country or region. For example, forex brokerages licensed through the Securities and Futures Commission of Hong Kong can run Google ads in Hong Kong.

Forex brokers’ ads and websites must also meet all the legal requirements, like including disclaimers about risk, for such businesses in their location.

How do companies that sell Restricted Financial Products get certified?

To get certified by Google to advertise forex trading services, you must fill out a simple certification application.

The form asks for basic details about your business, like its name and website address. You must also upload a copy of all relevant licenses.

How do Forex brokers use Google Ads?

After your brokerage has been certified, you can start running ads on Google. To set up your first ad, you simply visit the Google Ads homepage. Sign in with your Google account, enter your payment information, and then follow the prompts to create a new advertising campaign.

Google Ads seems overwhelming to many business owners without a background in marketing. Fortunately, Google provides many help documents to people who want to run ads. There are also tools like SEMrush that can help you understand the best keywords to use in your ad.