CurrentDesk recently spoke to brokers at an online industry event where brokerage marketing executives suggested one of their key focus areas right now to drive ROI from their CRM is personalization of content. It’s no surprise, then, that they frequently mentioned how important their Forex CRM was for segmenting their databases around criteria and information central to upcoming campaigns. A functional Forex CRM can segment traders into audiences based on everything from their Geo-locations to the instruments that they are trading, to parameters like lead source, trading activity, document status and… read more →
How has COVID-19 Affected Forex Marketing? The pandemic is changing the way we do business. While 2019 proved to be a little slow on the uptake, 2020 has shown significant action. Brokers needed to reevaluate their value propositions and rethink their entire business models, staff logistics and of course, their marketing. Unlike other industries however, due to the nature of the business, retail FX brokers were already lucky enough to be set-up with online operations and client relationships. We can also safely say that the volatility in the financial market,… read more →
Virtual forex events are helping forex brokers to build relationships and boost deposits in the new reality of social distancing and remote working.
Why branding is important when building a successful forex brokerage. Elevate your brokerage marketing and generate more leads.
Differentiating your forex business from others can significantly contribute to your success and ability to attract new clients. One easy way to stand out from other brokerages is to identify a specialized group of clients that you appeal to. Honing in on a specific type of customer or client is called niche marketing. Here are seven questions to ask yourself to help identify your niche as a forex financial advisor.