How to Find Clients for Forex
3 kinds of content marketing to grow your forex business
Attracting forex clients to your firm can be challenging. Both new and experienced brokers wonder how to find more forex clients who are willing to trust them with their investments.
We’ve posted about digital advertising and using your website to build trust before. In those posts we talked about having a good website, using content marketing strategies, and sharing information on social media. All of those can help you attract forex clients.
Here, we’re going to delve into what content you can create to share on social media.
Verified trading statistics
One of the best ways to attract clients who want someone to manage their forex trades is to show that you are a successful trader.
You can do that by creating an account on a social trading website like myfxbook or fxstat. These sites allow you to connect your account with them to your MetaTrader account. Then, you can set your profile on those sites to display your trading activity.
You can have your accounts and performance verified by myfxbook, so that potential clients can see how well you do.
Ensuring that your trading history and success is verified by a third-party like myfxbook can provide clients the information they need to trust you. Myfxbook also allows you to create posts and share other information with people who visit your profile. Because of that sharing ability, these sites are a form of social media specifically for those interested in forex.
Both myfxbook and fxstat have systems that allow you to profit when other traders copy your forex trades. This might bring you some profit, but this kind of social sharing has some problems. It’s much more profitable to bring clients into your brokerage than to simply allow them to copy your trades.
If your performance shows enough profit, other traders who use these sites will contact you for help managing their investments even if you don’t post your trading stats anywhere else. However, if you share the link to your portfolio and screenshots of your performance on other social media platforms, you’ll also attract people who are looking for investments but aren’t specifically interested in forex trading.
Daily market analysis
To make successful trades, you need to accurately analyze the financial market. Consider sharing that analysis on your website and through your social media platforms.
Writing and sharing a forex market analysis doesn’t need to be too time consuming.
If you don’t feel that you have the time or ability to write a complete market analysis everyday, start by finding three or four analysts who write analyses that you enjoy reading or that you tend to have strong opinions on. Then share that analysis along with some commentary of your own.
TIP: If you share analysis from multiple people instead of just one, it’s less likely that people will simply follow that analyst instead of following you.
It’s easy to share links and add your own comments on LinkedIn, Twitter, and Facebook. Add some comments of your own, and then post the link to the analysis and your comments on the media platform where you want to target clients.
If you’re more comfortable writing your own analysis, consider starting by writing weekend analyses. Writing a weekend analysis won’t cut into your trading days. It will also provide you, and your audience, with an overview of your target market and help you make your own trading plans for the week.
Educational videos and seminars
When you want to get more clients, you need them to find your LinkedIn profile, and adding videos is a great way to increase the chances of that happening.
LinkedIn videos increase visits to your profile and interaction with other professionals. In fact, LinkedIn videos get about 3 times as many views as posts that only include text.
Whenever you create content, it should be useful to the people who you want as clients, so consider making short, educational videos for LinkedIn. These videos can teach basic topics that would be new to people who haven’t traded in the forex market before.
If you’re not sure what topics to include, browse some educational forex websites to see what topics they include. Then, write a script for yourself that explains the topic. Practice a few times, and then record yourself with your phone or webcam.
Make sure you know the script well enough to follow it pretty closely without looking at your notes. Your video should seem natural, while you don’t want to be trying to think of something to say off the top of your head, you also shouldn’t be reading from note cards.
Educational videos will show potential clients three things. First, it lets them see that you’re knowledgeable about forex trading — after all, you’re an expert who can help them understand. Second, it shows them you’re a real person, someone that they can connect to who looks and acts professional. Finally, these videos will emphasize that you care about traders’ success. Freely sharing your knowledge on LinkedIn demonstrates that you aren’t just looking to make a profit from your forex knowledge, you actually care about helping others succeed in forex trading too.
Creating content is challenging, but these three types of content should help you attract more forex clients. It’s worth the time and energy it takes to create them.
If you’re looking for other ways to make your brokerage more appealing to traders, consider whether your website is ready for international clients. Check out our guide to website localization for forex brokers.