How to Find Clients for Forex

Attracting forex clients to your firm can be challenging. Both new and experienced brokers wonder how to find more forex clients who are willing to trust them with their investments.

We’ve posted about digital advertising and using your website to build trust before.

In those posts we talked about how 1) having a good website, 2) using content marketing strategies, and 3) sharing information on social media can help gain the attention of traders in the market for a forex broker. 

Here, we’re going to delve into the type of content itself, and how it helps your brokerage find new clients with better visibility.

Share your trading stats on social media

One of the best ways to attract clients is to show your success record wherever possible.

If you haven’t already:

  • Create an account on a social trading website like myfxbook or fxstat
  • Connect your social account to any MetaTrader accounts you want to highlight
  • Set your social profile to display your trading activity

You can have your accounts and performance verified by myfxbook, so that potential clients have 3rd party validation of how well you do.

Myfxbook also allows you to create posts and share other information with people who visit your profile. Because of that sharing ability, these sites are a form of social media specifically for those interested in forex.

Both myfxbook and fxstat have systems that allow you to profit when other traders copy your forex trades. This might bring you some profit, but this kind of social sharing has some problems. It’s much more profitable to bring clients into your brokerage than to simply allow them to copy your trades on a social platform.

If your performance shows enough profit, other traders who use these sites will contact you for help managing their investments even if you don’t post your trading stats anywhere else.

Write a recurring market analysis

To make successful trades, your clients need to accurately analyze the financial market. Consider sharing your own branded expert analysis online and/or via e-newsletter on a regular basis.

Writing and sharing a forex market analysis doesn’t need to be too time consuming.

If you don’t feel that you have the time or ability to write a complete market analysis everyday, start by finding three or four authors you enjoy reading or that you tend to have strong opinions on. Then, try sharing their analysis along with some commentary of your own.

TIP: A compilation from multiple analysts instead of just one saves you from accidentally driving traffic away from your own site to your source’s

If you’re more comfortable writing your own analysis, consider starting by writing weekend analyses. Writing a weekend analysis won’t cut into your trading days. 

It will also provide you, and your audience, with an overview of your target market and help you make your own trading plans for the week.

Produce and share educational videos

LinkedIn videos increase visits to your profile and interaction with other professionals. In fact, LinkedIn videos get about 3 times as many views as posts that only include text.

Whenever you create content, it should be useful to the people who you want as clients, so consider making short, educational videos for LinkedIn. These videos can teach basic topics that would be new to people who haven’t traded in the forex market before.

If you’re not sure what topics to include, ask yourself what your target clientele needs help with and go from there.

Educational videos will show potential clients:

  1. You’re knowledgeable about forex trading — after all, you’re an expert who can help them understand.
  2. You’re a real person, someone that they can connect to who looks and acts professional.
  3. You care about traders’ success, enough to freely share your knowledge 

Creating content is challenging, but these three types of content should help you attract more forex clients. It’s worth the time and energy it takes to create them.

If you’re looking for other ways to make your brokerage more appealing to traders, consider whether your website is ready for international clients. Check out our guide to website localization for forex brokers.