Basic SEO tools to increase your brokerage’s web traffic According to Google data, there are between 1,000 and 10,000 searches each month for forex brokers in the United Kingdom alone and another 10,000 to 100,000 searches per month for forex trading. Having a page one ranking on Google for those phrases, or related ones can bring thousands of potential traders to your website. However, the competition to rank for those keywords is high, so you’ll likely be more successful in increasing your search engine results pages (SERP) rankings if you… read more →
Research on Retail Forex Trading Retaining your forex clients is essential for your brokerage’s success. It’s much cheaper to keep your existing clients than to use advertising to attract new clients. In order to keep your clients, it’s important to know why and when they tend to stop trading. Research published in 2014 offers some insights that we’re passing on to you. The details from the infographic below come from Uninformative Feedback and Risk Taking: Evidence from Retail Forex Trading. The data from this study is based on over one million… read more →
Back office tools in multiple languages In the retail forex space, your clients speak a variety of languages, and you likely have a client cabinet that’s available in multiple languages. In a global industry, it’s simply common sense to make sure your clients can access all your products in their preferred language. However, it is equally important to provide your partners with the tools they need in the language that they prefer. To attract forex traders in new regions and expand your business, you need to recruit introducing brokers (IBs)… read more →
How wins and losses change traders We recently did a deep dive on research about forex traders. Now, we’re bringing you some of the insights we learned so you can better understand the traders who invest with you. The best way to give your clients what they need is to understand their preferences and behaviors. The data in this week’s infographic shows how forex traders change their trading behavior after they experience success or failure in the market. It’s based on the research from two articles: Do retail FX traders… read more →
6 forex trader’s room software features you need The primary way your forex clients interact with you is through the client cabinet, sometimes called a trader’s room, in your forex software. For your brokerage to be a success, your trader’s room must remove barriers to client registration and make it easy for clients to make trades. Here are six features you must have in your client cabinet. 1. Appealing user interface Your client cabinet must include all those tools that traders need. However, simply including those tools isn’t enough. The design… read more →