Why branding is important when building a successful forex brokerage. Elevate your brokerage marketing and generate more leads.
Account groups are a way for you to set up what clients can trade and how much they’ll be charged for their trades, on a per security basis. MetaTrader 4 and many white label providers limit the number of account groups your brokerage can have. Learn how to get more account groups for your MT4/5 platform and have more flexible options.
Do forex traders care about spread costs? The cost of complying with regulations or moving off-shore continue to shrink profit margins for retail forex brokers. Spread markups are one of the ways that your firm may make a profit from offering services to traders. Low spread markups may be a way to attract new clients, but reducing spreads also reduces your profits. We’ve looked at research on forex traders in several recent posts, and in this week’s post we’re sharing info about how aware traders are of the costs of… read more →
Research on Retail Forex Trading Retaining your forex clients is essential for your brokerage’s success. It’s much cheaper to keep your existing clients than to use advertising to attract new clients. In order to keep your clients, it’s important to know why and when they tend to stop trading. Research published in 2014 offers some insights that we’re passing on to you. The details from the infographic below come from Uninformative Feedback and Risk Taking: Evidence from Retail Forex Trading. The data from this study is based on over one million… read more →
How wins and losses change traders We recently did a deep dive on research about forex traders. Now, we’re bringing you some of the insights we learned so you can better understand the traders who invest with you. The best way to give your clients what they need is to understand their preferences and behaviors. The data in this week’s infographic shows how forex traders change their trading behavior after they experience success or failure in the market. It’s based on the research from two articles: Do retail FX traders… read more →