Adding introducing brokers to your forex firm allows you to reach more potential clients. However, opening an office in a new location requires a large up-front investment. This is where IB programs come in. Learn how to run a successful IB program.
Conference advice for first-time attendees The iFX Expo in Hong Kong is always an excellent event to attend if you’re in forex, crypto, or another financial service industry. We love it because of the opportunity to learn about new trends in the industry, meet with clients, and network with other B2B companies. However, it can be a bit overwhelming for first-time attendees. If it will be your first time attending the IFX Expo in Hong Kong, we have some tips to help you make the most of your experience! One… read more →
Understanding Google Ads Policies for Restricted Financial Products Data from Google shows between 10,000 and 20,000 people search “forex broker” every month. Getting ads for your forex trading services in front of those searchers could bring in a lot of new business. Keep reading to learn about Google Ads and whether it’s right for your forex business. What is Google Ads? Google Ads is Google’s pay per click (PPC) advertising platform. It allows you to create ads that will show up in Google searches or on websites related to your… read more →
7 Tips for Brokerage Firms Forex Client Retention With forex traders demanding tighter spreads and lower fees, it’s essential for your forex brokerage to be as efficient as possible. It can cost up to seven times as much money to attract a new client as it does to retain an existing client, so focusing on client retention is one way to increase your brokerage’s efficiency. If you’re looking to save money by keeping your existing forex clients, try these client retention strategies. 1. Talk about Forex success stories Keep traders… read more →