If you run a forex business, at some point you’ll need to decide whether to spend more time on SEO or PPC for your digital advertising efforts. There are benefits to both SEO and PPC strategies for forex brokers. But before you decide which digital marketing strategy to use, you should consider these six things.
In the last several years, forex brokers have experienced difficulty when trying to open bank accounts and merchant accounts for their businesses at Tier 1 institutions. Banks in countries with a strenuous regulatory environment turn away forex brokers as clients. There are a few options for holding your firm’s funds if you cannot get a corporate bank account for your forex brokerage. This post covers the pros and cons of a few of those options.
Differentiating your forex business from others can significantly contribute to your success and ability to attract new clients. One easy way to stand out from other brokerages is to identify a specialized group of clients that you appeal to. Honing in on a specific type of customer or client is called niche marketing. Here are seven questions to ask yourself to help identify your niche as a forex financial advisor.
For forex brokers and other financial service providers, market research might include analyzing trading data to determine how often most investors execute a trade, using surveys to assess what tools traders use most often when making investment decisions, or interviewing traders about why they’ve left a trading firm in the past. Some market research is secondary, like this data we’ve presented before. In this blog, we’re focusing on how you can conduct primary market research, meaning you gather data and then draw conclusions based on it. Although you can hire… read more →
What to look for in forex back office software solutions Back office forex software needs to make it easier for you to run your brokerage. That means it should increase productivity and streamline complex processes. Forex software providers will all tell you that they have everything you need. Before you sign-up for their services, you need to make sure they’re really offering comprehensive back-office functionality. Modern forex back office software should have these 12 features: Client profile management Client financial account management Partner management User access management Reporting tools Marketing… read more →