Effective marketing of your FX Brokerage is a vital element to your revenue. It requires a substantial investment that needs to be deployed wisely. So, how can you measure the effectiveness of your Forex marketing strategy or gauge where it can be improved? The answer is simple. Measure your campaign marketing ROI (Return on investment). The quickest way to calculate ROI? The most straightforward formula to calculate ROI is: (Amount gained – Amount Invested) / Amount Invested = X That means for every 1 unit of currency invested; you get… read more →
What to look for in forex back office software solutions Back office forex software needs to make it easier for you to run your brokerage. That means it should increase productivity and streamline complex processes. Forex software providers will all tell you that they have everything you need. Before you sign-up for their services, you need to make sure they’re really offering comprehensive back-office functionality. Modern Forex back office software should have these 12 features: Client profile management Client financial account management Partner and IB management User access management Reporting… read more →
In Forex, traders need to be able to instantly recognize things like call to actions and your main messaging. Most importantly, they need to easily get from point A (landing on the page) to point B (sign up form) without time-consuming search or difficulties.
Content is still king in the marketing world. However, the authenticity, relevance and frequency of it matter even more now, than ever before. In this post, you’ll find top tips on content marketing for Forex with nine easy steps to implement in your content strategy. Let’s get started with the first tip: 1) Be consistent There is a lot of competition online, where brokers will try almost anything to convert a client, swapping from one campaign message to another, and spreading their resources thin by adopting too many activities without… read more →
7 Tips for Brokerage Firms Forex Client Retention With forex traders demanding tighter spreads and lower fees, it’s essential for your forex brokerage to be as efficient as possible. It can cost up to seven times as much money to attract a new client as it does to retain an existing client, so focusing on client retention is one way to increase your brokerage’s efficiency. If you’re looking to save money by keeping your existing forex clients, try these client retention strategies. 1. Talk about Forex success stories Keep traders… read more →