If you run a forex business, at some point you’ll need to decide whether to spend more time on SEO or PPC for your digital advertising efforts. There are benefits to both SEO and PPC strategies for forex brokers. But before you decide which digital marketing strategy to use, you should consider these six things.
In the last several years, forex brokers have experienced difficulty when trying to open bank accounts and merchant accounts for their businesses at Tier 1 institutions. Banks in countries with a strenuous regulatory environment turn away forex brokers as clients. There are a few options for holding your firm’s funds if you cannot get a corporate bank account for your forex brokerage. This post covers the pros and cons of a few of those options.
Differentiating your forex business from others can significantly contribute to your success and ability to attract new clients. One easy way to stand out from other brokerages is to identify a specialized group of clients that you appeal to. Honing in on a specific type of customer or client is called niche marketing. Here are seven questions to ask yourself to help identify your niche as a forex financial advisor.