What you need to know to succeed Many forex brokerages fail within the first few years of business. It’s often difficult for new brokers to find and keep enough clients to remain profitable. To recruit and retain clients, brokers need to operate with maximum efficiency and stellar customer service. There are many reasons that brokerages become inefficient or provide sub-par service. However, we continually hear about a few problems that make a big difference in a new forex broker’s failure. Here are the top 5 reasons we’ve seen brokerages fail.… read more →
Basic SEO tools to increase your brokerage’s web traffic According to Google data, there are between 1,000 and 10,000 searches each month for forex brokers in the United Kingdom alone and another 10,000 to 100,000 searches per month for forex trading. Having a page one ranking on Google for those phrases, or related ones can bring thousands of potential traders to your website. However, the competition to rank for those keywords is high, so you’ll likely be more successful in increasing your search engine results pages (SERP) rankings if you… read more →
Research on Retail Forex Trading Retaining your forex clients is essential for your brokerage’s success. It’s much cheaper to keep your existing clients than to use advertising to attract new clients. In order to keep your clients, it’s important to know why and when they tend to stop trading. Research published in 2014 offers some insights that we’re passing on to you. The details from the infographic below come from Uninformative Feedback and Risk Taking: Evidence from Retail Forex Trading. The data from this study is based on over one million… read more →